i3-Technologies – Marketing Manager

Are you a Marketing Manager who embraces change and enjoys working in a fast-paced, start-up environment?

Responsibilities of the new Marketing Manager

• Lead and inspire a geographically dispersed marketing team, creating developmental opportunities to facilitate their professional growth – promoting a culture of high performance, creative thinking and fun
• Propose and execute marketing & PR plans that drive new customer acquisition and brand awareness
• Work closely with product management and sales teams to define and create go-to-market plans for product launches (incl. competitive analysis, defining of personas and route to market)
• Design fully integrated campaigns across multiple mediums (e.g. email, print advertising, social forums, PPC, webinars and video) and forums (e.g. conferences)
• Collaborate with channel partners and implement multi-channel marketing to maximize brand awareness, lead generation activities and ROI of marketing activities
• Continually measure, optimize and report on the performance of all marketing campaigns/initiatives to assess ROI against target metrics/KPIs (experience with marketing automation software preferred
• Manage multiple projects and events simultaneously to meet pre-defined targets, deadlines and within budget
• Competent copywriter with proven success in winning new business by creating multiple digital, conversation streams with innovative and compelling writing
• Cross-functional collaboration: Collaborate with internal and external stakeholders align on measurements for success in lead generation and brand development initiatives
• Develop and manage the customer journey and engagement strategy to both increase conversions and extend the customer lifecycle
• Develop strong relationships with 3rd parties (e.g. marketing consultants, translators and agencies) for effectively delivery of marketing resources and activities
• Continually identify innovative and creative new ways to maximize lead generation, brand development, marketing-to-sales conversion and customer loyalty
• Keep up-to-date on the latest market trends and market data—gaining insight to optimize marketing spend and performance
• Oversee Website management – update with new products / improvements
• Overview of video production & photography
• Delivery of wide range of communications internally & externally (e.g. company newsletter, Channel webinars)

 

Requirements

• Min. 3 years of experience in designing and executing marketing plans and campaigns
• Minimum 2 years of experience managing and mentoring a team within a fast-paced environment
• Bachelor’s degree in business, marketing or related field
• Excellent knowledge of multi-level marketing principles, practices, tactics and digital tools
• In-depth knowledge of industry or customer segments, development of personas and lead generation programs
• Excellent interpersonal skills with proven track record of building strong relationships and trust
• Experienced engaging with the media/press and working with 3rd party partnerships/alliances
• Fluent in English (spoken and written)
• Effectively measuring and reporting on progress of marketing initiatives and performance achievements/KPIs to the Director, Global Business Development & Marketing
• Valid driving license and passport with no restrictions to travel abroad
• Ability to mutli-task and prioritise in a fast-growth environment
• Ability to work with ambiguity
• Flexibility with hours will sometimes be required in this role due to working with stakeholders working in other time zones and occasional international travel (up to 25%)
• Desire and passion to aggressively increase the company revenues and brand

Desireable Skills

• Embrace change and enjoy working in a fast-paced, start-up environment—preferably within the media/agency/technology sectors
• Have sold products or services through a network of channel partners
• Publishing content with CMS (content management system) platforms such as Umbraco or WordPress
• Social media tools such as Hootsuite, Buffer and Feedly
• Generating reports and dashboards with analytic tools (e.g. Google Analytics, PowerBI)
• Sharing and management tools (e.g. Microsoft Teams and SharePoint)

 

About i3-Technologies

i3-Technologies is part of the i3-Group of companies—a privately held, family-owned company founded in 1968 and with headquarters in Diest, Belgium. The company is one of the world’s leading manufacturers of interactive technologies for group collaboration, with a portfolio of products available in nearly ninety countries.

Working with our partners situated throughout the world, we ensure customers can leverage their existing technology by building a solution that works in the way their teams want to work. Our innovative solutions bridge the digital and analogue worlds, offering customers peace of mind when investing in it’s robust and easy-to-use technology that everyone loves.

 

Are you ‘the one’?

If you believe you can succeed as our new Marketing Manager, then click here or fill out the form below to apply for this exciting position!

Apply now




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